Analytics & Tracking
I build tracking plans, GA4 setups and Looker Studio dashboards. I did it for enterprise clients at Arneo and now for Review Collect. Good data means one source everyone trusts, built with consent and GDPR in mind.
In numbers
+68%
marketing ROI since January, all channels
~7
enterprise clients tracked at Arneo
What this looks like.
01
Tracking plan first
I write down which events matter for the business, with names and parameters. Developers and marketers then work from the same document.
02
GA4 setup
Properties, events, conversions and audiences configured cleanly. I check the data in debug mode before trusting any report.
03
Google Tag Manager and dataLayer
Custom JavaScript, dataLayer pushes and triggers built for the real site, not a default template. It scales when pages change.
04
Consent Mode and GDPR
Consent banner and Consent Mode set so tracking follows user choices. Tracking plans I built were GDPR compliant by design.
05
Looker Studio dashboards
Short dashboards with the numbers a team checks each week. Fewer charts, clear definitions, one view per question.
06
From lead to revenue
I tie site data to HubSpot, so I can follow a lead from first visit to deal. That is how I measure marketing ROI across all channels.
What you get
- +Tracking plan document
- +GA4 property configured and tested
- +Google Tag Manager container with dataLayer
- +Consent Mode setup
- +Looker Studio dashboards
- +Lead-to-deal reporting with HubSpot
Tools
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Google Search Console
- HubSpot
- Supabase
Where I've done it.
2025 - nowB2B SaaS · Growth
Review Collect
Built the whole growth engine of a B2B SaaS from scratch: site, SEO, outbound, CRM and internal tools.
- SEO
- Outbound
- HubSpot
- Website
Internal tool · Product
JobHub
A private job-search CRM and a Slack bot that watches job offers for me.
- Next.js
- Python
- Automation
- Slack
2023 - 2025Digital agency · Data & Marketing
Arneo
SEO, paid, CRM and tracking for enterprise clients at a digital agency of the Mantu Group.
- Tracking
- GA4
- Looker Studio
- Paid
Common questions.
Yes. I check events, conversions, duplicates and consent. Most problems come from tags added over the years without a plan.
Get in touch
Got a channel to build, or one to scale? Let's talk.
Tell me about your company and what's next. I come back with a clear view of where I'd start.