Arneo
SEO, paid, CRM and tracking for enterprise clients at a digital agency of the Mantu Group.
- Role
- Data Specialist Marketing
- Year
- 2023 - 2025
- Stack
- Google Analytics 4 · Google Tag Manager · Looker Studio · Google Ads · Meta Ads · Google Search Console
~7
enterprise clients
60k€
ad budget over 3 months, one client
01 / Context
Arneo is a digital agency in Barcelona, part of the Mantu Group. Most clients were large companies, including Stellantis and Engie. I worked there from September 2023 to September 2025.
02 / What I did
I ran SEO, paid and CRM for about 7 enterprise clients. I built tracking plans, GA4 setups and Looker Studio dashboards, GDPR compliant, with Google Tag Manager and the dataLayer. I managed Google Ads and Meta, and ran a brand lift campaign for Stellantis.
03 / Working with product teams
I worked with developers and designers to find UX friction and turn it into tests. Data was the shared language between marketing and product.
04 / Result
I managed ad budgets up to 60k€ over three months for one client. The job gave me a feel for how large B2B organisations work, which I use today in a startup.
Next project
TomGet in touch
Got a channel to build, or one to scale? Let's talk.
Tell me about your company and what's next. I come back with a clear view of where I'd start.