Performance & Acquisition Consultant – Paid & Organic
Arneo | Pixel Alliance, Mantu group
2023-09 - Present
Barcelona
- Developed and executed full-funnel strategies across SEO, SEA (Google Ads), Paid Social (Meta, LinkedIn), and Display
- Conducted in-depth audits (crawlability, indexation, Core Web Vitals), optimized Hn structure, URL hierarchy, title/meta tags
- Led keyword research, content scoring, and semantic clustering using tools like SEMRush, Ahrefs, Screaming Frog
- Designed HubSpot workflows to automate lead conversion (MQL), integrate lead scoring models
- Built custom GTM tagging plans (incl. Consent Mode), monitored multi-channel performance with GA4, Matomo, and Looker Studio dashboards
Co-Founder & Product/Marketing Lead
Tom
2023-12 - Present
Barcelona
- Built a full-stack AI-powered image generation tool (web app + Telegram bot) and managed the launch of $TOM token
- Designed prompt pipelines and LoRA training flows to scale content generation
- Defined GTM strategy and drove growth via social automation and community management
Cofounder, Marketing & Community Management
Waty
2022-01 - 2024-04
Paris
- Community Growth: +2,300 Discord users and +3,250 핏 followers via gamified acquisition strategies
- Launched smart contracts and an engagement bot across 11 servers
- Signed 6 client projects through targeted activation campaigns
Digital Marketing & SEO Specialist – B2B
SFR Business, Altice Group
2018-09 - 2021-11
Paris
- On-page optimization, keyword analysis, ranking improvement, and crawl performance monitoring
- Wrote specifications, designed interfaces and prototypes, and optimized UX/UI for marketing impact
- Redefined content strategy, managed platforms, and implemented publishing calendars