Telecom · B2B SEO
SFR Business
B2B SEO and lead generation pages at a large telecom group.
- Role
- Digital Marketing & SEO Specialist B2B
- Year
- 2018 - 2022
- Stack
- SEO · CMS · Backlinks · Keyword research

01 / Context
SFR Business is the B2B arm of SFR, in the Altice Group. I spent four years there, my first big step in digital marketing and SEO.
02 / What I did
I did B2B SEO: keyword research, audits and backlinks. I built landing pages and CMS content for lead generation.
03 / Product side
I also wrote user stories and managed the backlog for the B2B customer portal, working with product and developers.
04 / What I kept
A solid SEO base and the habit of working inside a large organisation. It is where I learned the basics I use in every SEO project today.
Next project
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